An Animated Hero
Post Magazine- June, 2002

Orlando - To help raise awareness for the American Cancer Society’s annual Cattle Baron’s Ball, which took place on May 4, ad agency YP&B turned to Mark Simon of A&S Animation to produce an animated commercial promoting the fund raiser.

The spot opens on a meek looking man in heart imprinted underwear. He puts on a cowboy outfit, his impish frame swells and he is transformed into a confident, muscular sheriff ready to battle evil. He grows a mustache, pulls out his chin to create a chiseld jaw and puts wads of cash in his gun holsters. He straddles his stick pony, snaps his fingers and he is suddenly in a large pasture as a voiceover explains. “Everyone can be ahero in the fight against cancer.”

NewTek Lightwave software was used for the animation and an Ascension motion capture system was used for the movements of the sheriff.