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The creative director at Keyframe came to us to help develope proposals for a series of Coca Cola ads. This one is called Twisting Cans. As the cans turn, they form a Zoetrope, a machine that makes still images look like they are moving. As the camera moves along the can, the cans spin, forming a video of sportsmen. The men hit the end cans, knocking them to the lower levels and the last move shows us the Coke logo stripe. |
